Notes on craft & commerce.

Editing, motion design, retention and the business of creative work.

How to Write a SaaS Explainer Video Script

Building a focused script around audience, problem, workflow, proof and next step.

Decision ownership, consolidated feedback, factual review, change control and final sign-off.

Captions, readable graphics, contrast, audio clarity, transcripts and destination testing.

Editing, sound, graphics, color, review, mastering and campaign version management.